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Privacy Policy
Last updated: 6 July 2026
1. What Information We Collect
When you submit a form on this website, we collect the following information:
- Contact details: Name, phone number, email address
- Business details: Your trade (e.g., plumber, electrician), suburb, and relevant business information
- Attribution data: How you found us (referral source, UTM parameters, Google Click ID, referrer)
- Technical data: IP address, browser type, device type, pages visited
2. Why We Collect This Information
We collect your information for these specific purposes:
- To confirm your suburb is available under our territory lock guarantee
- To send you a confirmation text (SMS) as requested within 24 hours
- To follow up on your application for the Missed-Call Pilot or Territory Engine
- To measure advertising effectiveness (ROAS tracking)
- To comply with Australian Spam Act 2003 consent requirements
3. How We Use Your Data
Your data is processed through the following systems:
- Form submission: our secure embedded form processor
- Lead management: our customer relationship management (CRM) platform, for contact storage and follow-up
- Email communication: a third-party email delivery provider
- SMS communication: a third-party SMS delivery provider
- Payment processing: a PCI-compliant payment processor (only if you proceed to booking)
- Analytics: Google Analytics and Google Tag Manager (site performance and conversion tracking)
- Advertising: the Meta Pixel and Meta Conversions API (ad performance measurement)
4. Consent & SMS Compliance
Your SMS consent: By submitting a form, you consent to receive ONE confirmation text about your suburb availability or application status within 24 hours.
Important: Any SMS beyond this single confirmation requires your explicit opt-in. We will not send you marketing texts unless you explicitly consent.
How to opt out of SMS: Reply STOP to any message. We will stop sending immediately.
This complies with the Australian Spam Act 2003, which requires three elements for every marketing message: consent, business identification, and a working unsubscribe mechanism.
5. We Do Not Sell Your Data
Your information is never sold, rented, or shared with third parties for their marketing. We only share data with processors (listed above) who help us deliver the service you requested.
6. How Long We Keep Your Data
- If you proceed with a booking: We retain your data for the duration of the service and 2 years after cancellation (for compliance and dispute resolution)
- If you do not proceed: We retain your data for 90 days, then delete it unless you consent to stay on our mailing list
- Attribution data: Kept for 12 months for advertising analysis
7. Your Rights
You have the right to:
- Access: Request a copy of all data we hold about you
- Correction: Ask us to fix incorrect information
- Deletion: Request deletion of your data (within the retention periods above)
- Unsubscribe: Opt out of all future contact
To exercise any of these rights, email hello@automationintelligence.com.au with "Privacy Request" in the subject line.
8. Security
Your data is encrypted in transit (HTTPS) and at rest. Access is restricted to employees who need it to process your request. We use industry-standard security practices.
9. Third-Party Links & Tools
This website uses:
- Google Analytics & GTM: Google may store cookies to measure site performance
- Meta Pixel: Meta may track your browsing for ad targeting (ROAS measurement)
- Embedded form service: our third-party form and CRM provider
These tools have their own privacy policies. Please review them.
10. Changes to This Policy
We may update this policy occasionally. The "last updated" date at the top shows when it was last changed. Continued use of this website means you accept any updates.
11. Contact Us
If you have any questions about this privacy policy or how we handle your data, email:
hello@automationintelligence.com.au
Automation Intelligence
Sydney, NSW, Australia
This privacy policy complies with Australian Privacy Principles (APP), the Privacy Act 1988, and the Spam Act 2003. It was last reviewed by Automation Intelligence on 6 July 2026.